Michelle Isabel | OC Member Spotlight

Photos by BriannaLee Photography (@BriannaLee_Photography)

Photos by BriannaLee Photography (@BriannaLee_Photography)

Michelle Isabel

Dames Collective Chapter: Orange County

Owner of Michelle Isabel & Co


1. What is the name of your business and can you tell us a little bit more about it?

Many of my couples find themselves stuck planning a cookie cutter wedding but my clients are typically so much more than that. They are Jewish and Indian, Lebanese and Persian, Filipino and Korean, Chinese and Mexican, Black and White, Asian and Hispanic, Catholic and Hindu. There is no place for #Basic so I help them infuse their culture into their Western wedding so they can still celebrate their culture with a modern play on tradition.

2. What has been your biggest win as an entrepreneur thus far? 

Niching down and specializing has been the hardest and most rewarding move I've made in my business. I was terrified at the idea of turning people away but it's been the best and most profitable decision, easily bringing in 75% of my 2018 total revenue in the first few months of the year.

3. Where do you find daily motivation and inspiration? 

My community is powerful and encouraging. I have mouths to feed and that's motivating enough lol. I have my lovely Client Concierge, Meghan, that keeps me from feeling lonely on those very busy days. I also have my wedding day assistant that encourages me on those long wedding days. Lastly, I have a group of planners that I'm friends with that keep me motivated and accountable. I'm also deeply spiritual so in my most uninspiring moments, I'm reminded that I'm never alone and God has a a very detailed and beautiful plan for me. I just need to show up (even if it's in sweats and a top bun) and he'll do the rest.

4. What is the best piece of advice you have received and who was it from? 

Get comfortable with being uncomfortable. Being an introvert makes it difficult for me to do some of the things that we have to do as business owners such as flat out asking for a sale, following up when it's been weeks, putting my face on video, networking at large events, or simply turning people away. If we're not uncomfortable you're probably not pushing yourself to grow. 

5. What is your morning routine?

First, I start off with my daily devotional by Sara Youngs' Jesus Calling. From there I open up Trello and head to my 'Weekly' to-do to start my routine. My day always starts with reviewing my word of the year and with 20 minutes of affirmations. I whole heartedly believe that if you visualize you materialize.

Photos by BriannaLee Photography (@BriannaLee_Photography)

Photos by BriannaLee Photography (@BriannaLee_Photography)

6. What is your favorite podcast?

I'm going to have to say that it is The Bizchix Podcast.

7. Something that most people wouldn’t know about you:

After college I was destined to be a progressive lobbyist (Miss. Sloane status) and planned to take on "The Hill" to fight for civil rights. God had other plans for me. I always wondered what my PoliSci International Relations degree would do for me in this industry. As a cross cultural planner, I 100% get it now!

8. If you could go back to when you started your company what would you say to yourself?

Get out there even if you're uncomfortable. Be consistent and relentless in your pursuit to be a successful woman business owner no matter how tired or uncomfortable. Remember that women have to fight much harder because we're still fighting an uphill battle to equality. Then, celebrate your wins with a mani/pedi and #girltime.


Stay in touch with Michelle through:

Insta @MichelleIsabel_ 

For biz inquiries, please email me plan@michelleisabel.com