Lauren Jacobs | DET Member Spotlight

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Lauren Jacobs

Dames Collective Chapter: Detroit

Owner of Detroit Dreams Tonight


1. What is the name of your business and can you tell us a little bit more about it?

Detroit Dreams Tonight is a boutique live-in sleep training service for babies and toddlers. After years as a nanny and postpartum doula I saw that so many parents and babies were suffering from insane sleep deprivation. I felt limited in my knowledge as to how to help them so I became a sleep coach. With a degree in child development and psychology, I combine sleep science, proven methods, and lots of love to create healthy sleep habits and help babies and toddlers to learn to sleep independently. Our unique model includes me living with my clients for several days and nights to implement a custom sleep plan and help guide them through the entire process in real time.

I originally launched my doula and sleep coaching business in Southern California (and still travel there for work on occasion!) but made the cross country move to Detroit in October and couldn't wait to set up shop here as well. 

2. What has been your biggest win as an entrepreneur thus far? 


Creating a safe space for families that need help in some really vulnerable times. There's a lot of judgment surrounding birth and parenting and I think people just need a place to be heard and loved through these life-changing events.

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3. Where do you find daily motivation and inspiration? 

Affirmations, prayer & meditation have all been huge for me. They help me stay grounded in the positive and give me space to cultivate gratitude even on the hard days.

Jesus, my husband, my business partner Chelsea, my family and my clients all keep me moving forward day-to-day.

4. What is the best piece of advice you have received and who was it from? 

Check your face and judgment at the door. There's no room for assumptions here.

5. What is your morning routine?

Make my bed, yoga or gentle stretching, journal, coffee and scroll through social media, breakfast, get ready for the day, review my calendar and plan out my day, get to work!

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6. What is your favorite podcast?

Legends and Losers 

7. Something that most people wouldn’t know about you:

I struggle with my own self worth. To many, I seem really confident on the outside and for the most part I am, but I'm constantly working on actually being  100% content with who I am and living authentically and unapologetically. 

8. If you could go back to when you started your company what would you say to yourself?

There are going to be a lot of people that question your path and doubt your ability to make this a full-time gig. You'll be tempted to listen to them. You'll be tempted to quit or take the easy way out. Don't. Stay the course. It will be worth it.


Stay in touch with Lauren through:

Website: www.detroitdreams.com

Email: sleep@detroitdreams.com

IG: @detroitdreamstonight

Personal IG: @heylaurenj