Lauren Clark | DET Member Spotlight


Lauren Clark

Dames Collective Chapter: Detroit

Director of Communications at

Be Real Do Good

1. What is the name of your business and can you tell us a little bit more about it?

Be Real Do Good is a full-service agency that delivers impactful and creative brand strategies that empower our corporate, individual, small business and non-profit partners. We help our clients with strategy, brand management, media relations and social media development.

2. What has been your biggest win as an entrepreneur thus far? 

My biggest win as an entrepreneur thus far is doing what I love on my own terms. The clients I work with are passionate and driven, and it’s always exciting finding ways to collaborate on new projects and initiatives.

Husband Steve + Me in Iceland.JPG

3. Where do you find daily motivation and inspiration? 

I find daily motivation and inspiration through the people I meet and surround myself with, whether that’s my best friend who owns George Gregory, a clothing shop in Corktown who works her butt off and I’m always inspired by, or someone entirely new I meet at an event who’s killing it at their job. I feel inspired daily to work harder, put myself in uncomfortable situations, and continue to motivate myself to do better.

4. What is the best piece of advice you have received and who was it from? 

Don’t give up on what you want most for what you want now. Shoutout to Caitlin Riney at George Gregory for that one!

Caitlin + Me.JPG

5. What is your morning routine?

I enjoy waking up between 6:30-7:30am and hitting the gym. Working out helps clear my mind before a busy work day and relieves stress and tension. After, I make myself a protein shake and get to work!

6. Favorite podcast? 

I’m a big reality TV fan, so a lot of my podcasts focus on that. Some of my favorites are Juicy Scoop with Heather McDonald, Straight Up with Stassi and The Bitch Bible. For hard news, I like to listen to The Daily (The New York Times). I can’t pick one!

7. Something that most people wouldn’t know about you:

I have never had a cavity or broken a bone. Fun fact: I can also guess people’s ages FAIRLY accurately. I don’t get it right all the time, but I’m close!

8. If you could go back to when you started your company what would you say to yourself? 

Stop doubting yourself! I can be really hard on myself sometimes, especially professionally, so I would tell myself to take a breath and have confidence that you can succeed in this new role AND it’s going to be a fun ride!

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