Bethany Armstrong | CT Member Spotlight

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Bethany Armstrong

Dames Collective Chapter: Fairfield

Owner of Hue Designs


1. What is the name of your business and can you tell us a little bit more about it?

My business is called Hue Designs and I’m an interior designer. I chose this name because color can take on many forms in someone’s world. It can add drama, instill calmness, strike a chord, cause emotion, or be a  neutral backdrop. Each project is so different and to bring balance, I add layers to achieve the goals my clients are looking for. Just like color theory starts with color in a pure form, it’s only after you start playing with shades and tints that you take it to the next level and create unique results.

2. What has been your biggest win as an entrepreneur thus far? 

The biggest win is by far overcoming the insecurity and fear to go out on my own. With interior design and any artistic, creative field, there’s always that fear that you aren’t going to appeal to everyone. I pride myself on not being typical and allowing myself to listen to my gut.  My designs will never be cookie cutter and that makes it a bit more challenging…and I’m ok with that! I want to bring the client’s wish list to life and help them figure out what they really want to achieve. My design process is approachable and hopefully less stressful for the client. Yet, it should push your comfort zone a bit!

3. Where do you find daily motivation and inspiration? 

My husband is a huge inspiration. He is someone I look up to and I’m thankful every day he’s in my life. For design related inspiration, I really love that Instagram can introduce you to so many different facets of life whether art, design, cooking, travel, inspirational quotes, nature, health, local shops, etc.

4. What is the best piece of advice you have received and who was it from? 

My mom has always said to take one day at a time. I’m a planner (list maker, note taker, constant thinker) so this helps me from getting overwhelmed. I’ll admit it takes a lot for me to not over think things but I like to make sure what I do is correct and done impeccably well.

5. What is your morning routine?

COFFEE! I really can’t imagine my life without a strong cup of coffee and after that, I can handle the day.

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6. What is your favorite podcast?

I’m not really into regular podcasts but I lean towards the ones that are DIY based. I like to tackle projects at home myself so that’s what I’d be most drawn to.

7. Something that most people wouldn’t know about you:

I was a serious competitor when I was younger and was training for the Olympics for ice skating. I learned to work hard, life is not fair, and to be a humble winner. Each win was treasured but I would be the first one back on the ice the next day to train even harder. When I didn’t win, I was taught to accept it with grace and learn from what didn’t work out.

8. If you could go back to when you started your company what would you say to yourself?

I’d say that nothing good comes easy so those days that seem like the toughest will be the ones that you learn the most from.


Stay in touch with Bethany through:

Website: http://hue-designs.com
Instagram: @hue_designs